When properly implemented, retargeting works as a marketing reminder to your potential customers by serving additional ad impressions as they surf the web. Maintain your offering as a top-of-mind solution to initially non-converting visitors to your website. Unfortunately, once they are gone, they are usually gone forever. Oftentimes non-converting site visitors are still interested in your product or service, but they get distracted, jump to competitors’ websites or simple lose interest in the moment. Even with ample content and paid marketing to your site, the majority of your potential customers simple bounce.
Website conversion is typically a paltry 2%, at best. Successful implementation and management of search marketing campaigns can be a complex and time-consuming process, but it can mean all the difference to the overall success of your online marketing. Here at SEO.co, we consistently monitor client accounts, ensuring optimal and profitable results. The most successful paid search marketing campaigns demand significant time from certified experts. In contrast, a poorly implemented campaign can waste limited company resources. When your paid marketing campaigns are properly implemented, it ensures your solution is profitably presented to potential customers at the very moment they are seeking your solution. You pay a small fee on a per-click basis to ensure your text and display ads are seen by the right potential customers at the right time. That’s where paid search marketing management of your pay per click campaigns is critical.īy bidding on relevant keywords related to your business, your targeted ads are placed in front of customers at the precise moment they are actively searching for your offer. If you’re not paying for their eyeballs, you’re missing revenue. The buyers of your product are searching for your service right now.
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